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DATE, TIME EVENT DETAILS
Monday
12/10/2007
8:30AM -11:15AM
Become a World-Class Email Marketer
Ability Level- Intermediate

Speaker(s):
Joel Book
SuperTrack(s):
B2B
B2C
Track(s):
Intensive
12/10/2007
8:30AM -11:15AM
Primer on Database Marketing and Digital Channel Integration for Senior Marketers
Ability Level- Intermediate

Speaker(s):
Devyani Sadh, Ph.D.
SuperTrack(s):
B2B
B2C
Track(s):
Intensive
12/10/2007
8:30AM -11:15PM
Techniques for Channel Optimization Spend
Ability Level- Fundamental

Speaker(s):
Michael Grant, Lesley Gross, Andrew Talbot
SuperTrack(s):
B2B
B2C
Track(s):
Intensive
12/10/2007
11:30AM - 1:30PM
Keynote: Increase the Impact of Your Data: Balancing Methodologies & Technologies

Speaker(s):
Thomas Tileston
12/10/2007
1:45PM - 4:30PM
Accelerating Performance Through Integrated B2B Sales and Marketing
Ability Level- Fundamental

Speaker(s):
Geoff Ables, Edward Cullen, Larry Tilson
SuperTrack(s):
B2B
Track(s):
Intensive
12/10/2007
1:45PM - 4:30PM
Assessing Marketing Effectiveness and Efficiency with a Marketing Dashboard
Ability Level- Fundamental

Speaker(s):
Alex Eldemir
SuperTrack(s):
B2B
B2C
Track(s):
Intensive
12/10/2007
1:45PM - 4:30PM
Using Web Analytics to Optimize the Customer Experience
Ability Level- Fundamental

Speaker(s):
Avinash Kaushik
SuperTrack(s):
B2B
B2C
Track(s):
Intensive


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