Often web analytics is perceived as too hard; this three part web analytics pre-intensive will demystify the process and provide you with a course of action you can implement back at the office. After reviewing the basics, you will learn ways of understanding the customer experience on your website and unleash the power of experimentation and testing to allow your website visitors to decide the look of your website, the prices they prefer, and improve conversion rates. There will be time for Q&A, so come prepared to bring all of your pressing web analytics questions.